Market Brief

What to check before entering a new recruitment market.

This brief sets out the questions a provider should answer before appointing recruitment partners in a new market.

International education representatives in scheduled partnership meetings

Market Brief

Four questions before you appoint a recruitment partner

The provider should confirm its objective, market evidence, internal capacity and the checks it will use when selecting an agency.

  • The provider’s recruitment objective and internal readiness
  • Evidence on student demand and education pathways
  • The agency landscape, services and operating conditions
  • Questions to resolve before appointing a partner

Next step

Use this information in your market planning.

Discuss Managed Market Entry