Network at a glance
The network behind the data
| Network resource | Scale |
|---|---|
| Education providers, international schools and programme providers | 1,800+ |
| Global recruitment partner organisations | 2,500+ |
| Professional counsellors | 7,500–12,500 |
| Estimated annual student and family service reach | 750,000–1,250,000 |
Market Intelligence supports decision-making. It does not constitute a commitment to recruitment, admission, visas, commission or revenue.
Questions by role
What each member group can learn
| Role | Questions the evidence can address |
|---|---|
| Education providers | Which target markets are growing; which channels produce strong applications; why Offers are declined; and how scholarships, fees and decision speed influence conversion |
| Recruitment partners | Which destinations and subjects are gaining demand; what students and families prioritise; how application, Offer, visa and enrolment cycles move; and whether programme value and partnership terms fit the market |
| Service partners | Where genuine client demand exists; where accommodation, insurance, payment, technology and guardianship opportunities are emerging; and which contexts suit a pilot or joint solution |
Core intelligence module
Market Demand Tracker
Monitor changes in demand across source countries, destinations, cities, provider types, education levels, subjects and modes of study.
- Growth and slowdown in source markets
- Country, city and regional demand
- Demand across higher education, international schools, language, Pathway and TNE provision
- Subject and course preferences
- Student profiles and family decision roles
- Sensitivity to tuition, living costs and scholarships
- Preferences for online, in-person and blended study
Core intelligence module
Recruitment Funnel Analytics
Follow the complete journey from enquiry to enrolment and identify where conversion occurs and where progress is lost.
- Enquiry volume and qualified leads
- Applications and document completeness
- Offer issuance and acceptance
- Deposit payment
- Visa outcomes
- Enrolment
- Deferral, refund and withdrawal reasons
- Conversion comparisons by market, programme, channel and intake
Core intelligence module
Channel Performance Benchmark
Compare channels through reach, application quality, conversion, compliance and student feedback—not recruitment volume alone.
- Market and city coverage
- Counsellor teams and service capability
- Application completeness and authenticity
- Offer, deposit, visa and enrolment conversion
- Complaints, breaches and refunds
- Training and certification participation
- Transparency of Sub-agents and downstream channels
- Like-for-like comparisons between channels
Core intelligence module
Programme Competitiveness Analysis
Help providers understand a programme’s position in a target market and help recruitment partners judge whether it fits a student.
- Tuition and compulsory charges
- Scholarships and available places
- Entry requirements and deadlines
- Offer decision speed and SLAs
- Offer acceptance and deposit conversion
- Curriculum, placements and progression outcomes
- Student support and accommodation
- Benchmarks against comparable programmes
Core intelligence module
Policy & Regulatory Radar
Track policy developments affecting student mobility, provider recruitment and channel partnerships, with a clear account of the possible operational implications.
- Visa and immigration policy
- Work rights and post-study arrangements
- Language and financial requirements
- Protection of minors
- Data privacy
- TNE and local delivery approval
- Recruitment-agent regulation
- The effect of policy change on destination appeal
Core intelligence module
Student & Counsellor Voice
Use structured surveys, event feedback and member interviews to capture the experience of students, families, counsellors and recruitment organisations.
- Factors shaping destination and provider choice
- Family concerns about cost, safety, employment and guardianship
- Counsellor views of programme information, training and SLAs
- Agency operating pressure and market expectations
- Reasons for Offer decline, deferral and refund
- Feedback from in-person events and campus visits
Reports & briefings
Reports and briefings
| Format | Coverage |
|---|---|
| Market Update | Recent policy, destination, source-market and recruitment developments |
| Quarterly Dashboard | Applications, Offers, deposits, visas, enrolments and channel conversion |
| Annual Outlook | The next year’s international education demand, destination landscape and partnership opportunities |
| Recruitment Partner Survey | Agency views on markets, student decisions, operating conditions and programme benefits |
| Student Decision Report | How cost, visas, employment, rankings, safety and other factors influence choice |
| Programme Benchmark | Comparable fees, scholarships, SLAs, conversion and student support |
| Live Briefing | Explainer and Q&A sessions on policy, markets, programmes or compliance |
| Audio Briefing | Interviews with members and practitioners on market change, partnership models and operations |
Data sources
Where the data comes from
Platform process records
Lead registration, application stages, Offers, deposits, visas, enrolments, commission reconciliation and SLA milestones.
Member research
Structured feedback from recruitment organisations, counsellors, providers and service partners.
Events and meetings
Feedback from partnership meetings, roadshows, closed briefings, campus visits and training.
Official public information
Published information from governments, regulators, institutions, sector bodies and other public sources.
Data principles
How we use and protect data
Defined scope
Each report states its period, market, sample size, metric definitions and sources. Limited evidence is not presented as a certain conclusion.
Like-for-like comparison
Countries, programmes, visa settings and student groups are not reduced to simple rankings; comparisons account for market differences and risk factors.
Privacy protection
Personal student information is not sold. External reporting uses aggregated, anonymised or de-identified information.
Editorial independence
Sponsorship, advertising and member relationships do not determine research conclusions. Sponsored and Partner Content is labelled.
Members retain the decision
Intelligence supports member judgement. It does not replace admission decisions, provider decisions, visa advice, legal advice or commercial commitments.
Access routes
How to access Market Intelligence
Public Insights
Visitors can read public articles, market summaries, policy observations and notices of forthcoming live briefings.
Read Public InsightsMember Intelligence
Members can access dashboards, thematic reports, programme benchmarks, channel performance and market alerts within their membership level and permissions.
Member Sign InCustom Research
Members can commission market-entry, channel-assessment, programme-competitiveness, regional-opportunity and student-decision research.
Discuss Custom Research